The 4 C’s

Cut Colour Clarity Carat

The 4C’s

Artisans Gems and Jewels believes in the 6 C’s.
We offer another 2 C’s at no extra charge: Creativity & Confidence.


A diamond’s cut has two meanings, one is it’s shape (round, emerald, pear etc.). The other is it’s cut grade, that is how well a diamond’s facets reflect light. The better the cut, the better the brilliance of a diamond.


The colour grading system from D-Z helps determine whether a diamond is colourless or whether it has subtle yellow or brown tones. These differences can sometimes only be detected when comparing unset diamonds side by side.


A clarity grade is used to describe the existence and appearance of internal characteristics of a diamond called inclusions, and surface defects called blemishes. It is common for all diamonds to have inclusions, although some many not be visible to the naked human eye.


The weight of a diamond is measured in carats. Not to be confused with karat which refers to the fineness of gold.